Welcome to your new favourite online children's book shop!
At Pictura, we believe in the magic of children's books and the power of pictures. We hand pick the best illustrated board books, picture books, and graphic novels from around the globe to inspire young readers and delight book lovers of all ages.
Based in Dunedin, Aotearoa New Zealand, here at Pictura you'll discover the coolest new releases, more than a few hidden gems, and a curated collection of bestselling favourites.
Also... stickers. Because every booklover deserves a fun little extra.
Let's find your next favorite book!
Just Arrived
Explore our collections
Board Books
Help your littlest readers build their own library with these board and cloth books. With bold and bright illustrations and a lovely tactile quality, these books are designed specially for children ages 0-3.
Picture Books
Picture books engage the imagination and help children to better understand themselves and each other. These books have been chosen for their boundary-pushing illustration and creative storytelling.
Graphic Novels
This genre includes so much more than comic books. Watch your child further foster their love of reading and storytelling through art with our selection of beautiful graphic novels.
Book of the Month!
Take 10% off our book of the month for April 2025
Book of the month for April is Detective Stanley and the Mystery at the Museum, a hilarious young graphic novel about a plucky detective dog and an art theft case. Super colourful and beautifully detailed illustrations accompany a cracking story ideal for emerging readers; what's not to love? Written and illustrated by Hannah Tunnicliffe and Erica Harrison from Tāmaki Makaurau. How good?!
Helpful stuff
Where are you located?
We are located in beautiful Ōtepoti Dunedin in the South Island of New Zealand. Y'know, penguins & stuff.
How much do you charge for delivery?
For orders under $75, shipping is $8.50 New Zealand-wide. For all orders over $75 and all orders from Dunedin over $25, shipping is free!
How long does delivery take?
We use New Zealand Post's courier service. Delivery to the main centers is usually overnight. For rural delivery we'd recommend allowing 2-3 days.
Do you gift wrap?
Yep! All orders are wrapped in our bespoke Pictura tissue paper.
Can I add a personalised message to my order?
Sure! You can buy a greeting card here, or we can write on the back of a Pictura postcard for you. Just leave us a note with your instructions at checkout.
Do you offer book subscriptions?
Yes! You can buy them as pay-monthly subscriptions, or in bundles of 3, 6 and 12 months which are great for gifts. Currently we have subscriptions for Board Books and Picture Books.
Can I buy a gift card?
Absolutely They're available here.
Do you sell to schools?
Yes! Send me an email from your school email address and I'll send you over a discount code especially for your school.
Who's behind Pictura?
Pictura is owned and operated by me, Jo Pearson. Say hello at hello@picturabooks.co.nz.
Reviews of Pictura
Fastest order processing and delivery I've ever had. Order came in amazing condition and had an amazing presentation, which was a nice bonus. Can definitely tell the put extra care and effort into everything they do! Excellent service.
Great go to for gifts. Book subscription idea is fantastic and kids love getting little parcels in the mail.
What a little gem of a store! Two absolutely gorgeous children's books for my little boy arrived this morning, I know he will love them!
Purchased the gift subscription online some time ago and it was a huge success. Will be a frequent visitor!
Special Orders
Looking for a book? We can help!
If you’re searching for a particular children’s book that’s not in our online shop, we’d love to track it down for you. Whether it’s a hard-to-find picture book, a beloved classic, or a request for a book on a certain subject, we can place a special order just for you.
Simply get in touch with your request and we’ll do our best to source it. Easy as that!
Contact us today and let the book hunt begin!